How to make your LinkedIn profile pop

Prepping for a career and want an advantage over the rest of the pack? If you don't have one already, you should definitely set up a LinkedIn account. It's basically the Facebook of the professional world.


Why LinkedIn?

It might not be the most appealing social media platform out there (and there are so many different ones these days) but it’s probably the most widely used platform that can specifically connect you with people who can help you start a career. As a university student it’s worthwhile to invest some time in your LinkedIn profile as it might make or break a future job opportunity. It's also very likely that you'll find out about potential jobs that you wouldn't hear about otherwise.


Add your school

One of the first things you should do is add your university info. Having it listed on your LinkedIn page can potentially connect you with alumni who are already in the workforce, and you can also easily connect with your peers. Show off Dalhousie on LinkedIn with pride!


Get your skills endorsed

It’s so easy! If you have any of your friends added, they can endorse your skills that you’ve listed on your profile. Talk to former employers who can vouch for skills you honed while working for them. It helps if the people who are endorsing you are also endorsed for those skills because your profile will show someone who is “highly skilled” is endorsing you for that skill.


Details, details, details!

Employers want to know what you did during your time in university—both in and out of class—so let them know! For each job you held, volunteer experience, or field of study, it’s worth writing a short description of what you did during that time or in that position. Write down any skills that you’ve gained as a result.


Write an eye-catching summary

You know when you pick up a book and if the blurb on the back doesn’t necessarily grab your attention, you’re not totally sold into buying it? That’s kind of how it is with employers and people seeking new recruits. Make your summary catchy, professional, and impressive, so you can get the most clicks! You can spice up your summary with your top three to five achievements and any notable skills or milestones. Think about it like this: if you had to sell yourself at a job interview, what would you say?


Finish it off with a good photo

First impressions are everything, so it's crucial that you have a good headshot to put on your profile. Make sure it shows you in a way that will impress potential employers (dress decently, and no selfies or party pics). It doesn't have to be a professional shot, but it does need to be good—if you have a friend who's handy with a camera, ask them to take your photo. If you're in Halifax, drop by Career Services in the Bissett Student Success Centre (4th floor, SUB) and have your photo taken there for free!